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The administration has introduced the branding for GBR, representing a major step in its strategy to take the railways into public ownership.

A Patriotic Colour Scheme and Iconic Symbol

The updated livery features a patriotic design to represent the Union Flag and will be applied on GBR trains, at stations, and across its online presence.

Notably, the symbol is the iconic double-arrow symbol currently used by National Rail and first designed in the mid-20th century for the former state operator.

A Introduction Timeline

The introduction of the new look, which was designed in-house, is set to happen in phases.

Commuters are expected to begin spotting the freshly-liveried trains on the UK rail network from the coming spring.

In the month of December, the design will be showcased at key railway stations, including London Bridge.

A Journey to Public Ownership

The proposed law, which will pave the way the formation of Great British Railways, is presently moving through the legislative process.

The administration has said it is bringing back into public ownership the railways so the service is "owned by the people, operating for the public, not for private shareholders."

GBR will unify the operation of train services and infrastructure under one umbrella body.

The department has said it will unify 17 separate bodies and "reduce the frustrating administrative hurdles and accountability gap that has long affected the railways."

App-Based Services and Current Ownership

The rollout of Great British Railways will also involve a new mobile application, which will let customers to check schedules and purchase journeys free from additional fees.

Passengers with disabilities users will also be have the option to use the application to arrange support.

Multiple franchises had earlier been taken into public control under the former administration, such as TPE.

There are currently seven operating companies already in public control, representing about a third of passenger trips.

In the past year, Greater Anglia have been nationalised, with more anticipated to follow in the coming years.

Ministerial and Industry Response

"The new design is not simply a new logo," commented the Transport Secretary. It represents "a new railway, casting off the issues of the previous system and dedicated completely on providing a genuine passenger-focused service."

Rail leaders have responded positively to the pledge to improving services.

"We will carry on to cooperate with relevant bodies to facilitate a seamless transition to the new system," a senior figure noted.